Well personally I’ve been Android user for years. I did find Samsung the most fitting for my way. However I did once got chance to touch an iPhone and that was like magic, I was immediately sure that would be my kind of tech one day.
it took me a decade to get there but so far only thing that I do miss is SD card. Nothing else at all. I love the speed and battery life, camera quality and apps that it came with. I do most enjoy internal editor as I often need only minor touch ups.
However, eventually it all depends on what you need for device to do for you and how it all blends in with your way of doing things.
and then it’s just the preference of interface and designs.
to me it was apple and I’m happy with it.
I do agree about Sd cards, that the most important thing on a phone, to have extra memory, on Apple products you have to pay for that as a service, but I’m not really happy with that, when you can have this on Android phone for free.
Also depends on your budget too.